Analytics
Track engagement, follower growth, posting cadence, best times to post, and your top content.
The Analytics page brings every connected account's performance into one dashboard — KPIs, follower trends, posting cadence, the best windows of the day to publish, your top posts, and how each platform compares.
Find it under Social then Analytics.
Filters
Three filters at the top of the page control what you are looking at:
- Account — All accounts or a single connected account.
- Source — All posts, Posted via TribeNest, or Synced from platforms. Use this to compare the performance of posts you scheduled inside TribeNest versus posts you published natively that we synced in.
- Date range — Last 7 / 30 / 90 / 180 days or Last 12 months.
A small Last sync timestamp on the right shows when TribeNest last refreshed the data.
Posting heatmap
Top-left of the page. A grid of every day in your selected range showing how many posts you published per day, color-coded by intensity. Use it to spot streaks, dry spells, and the cadence patterns of your past months.
Follower trend
Top-right. A line chart of your follower count across the date range. Daily granularity for short ranges (≤ 30 days), weekly for longer ones. If you filtered to a single account, you see just that one's trend; otherwise every account is plotted.
KPI tiles
Eight tiles in a grid show totals for the date range:
- Likes
- Comments
- Shares
- Views
- Impressions
- Reach
- Saves
- Clicks
Each tile shows the total and a small icon. Numbers come from the per-day metrics rolled up across every connected account (or the one you filtered to).
Engagement rate banner
Below the KPIs, a wide banner shows your overall Engagement rate — total engagement (likes + comments + shares + saves) divided by total impressions, expressed as a percentage. The total engagement count is shown next to it.
If there are no impressions in the range, the rate shows as —.
Platform breakdown
A chart that splits the metrics across the connected platforms so you can see which ones are pulling their weight. Useful for deciding where to lean in.
Best time to post
A heatmap with the days of the week down one axis and hours of the day across the other. Each cell is colored by historical performance for posts published in that slot. Darker cells = stronger performance.
Use this to plan your posting schedule — pair it with the Content Calendar to slot new posts into your strongest windows.
The best-time data is calculated from your own historical posts on the selected account and source.
Top posts
A list of your highest-performing posts in the range. Click any post to jump straight to its detail page in Social → Posts.
Posting frequency
A chart showing how often you have published over the date range. Helps spot trends in cadence — are you posting more this month than last? Are you fading off?
Content decay
A chart showing how engagement on a typical post decays over time after publishing. If your decay curve is steep, you have a short attention window — front-load your CTA. If it is flatter, your content keeps earning over days.
Connected accounts roster
At the bottom of the page, a card lists every connected account with its follower count. Quick reference for which handles are growing and which need attention.
Empty states
If no accounts are connected, the page shows an empty state with a Connect Account button that takes you to Connected Accounts.
If there is no data yet (you just connected an account or you have not posted in the selected range), the charts will be empty or render zeros. Pick a wider date range or post something to start filling them in.
A note on data freshness
Analytics data is synced from the platforms in the background — the Last sync timestamp at the top of the page tells you when we last pulled fresh numbers. Very recent posts and engagement may take a little while to show up.