Analytics

The Analytics page pulls every connected account's numbers into one screen. Follower growth, the reach and engagement on each post, the days and hours that have historically worked best for you, how long a post keeps earning after it goes out, and how each platform compares.

Find it under Social Media then Analytics.

Filters

Three dropdowns across the top control everything below them:

• Account picks All accounts or one specific connected account.
• Source picks All posts, Posted via TribeNest, or Synced from platforms. Use it to compare posts you scheduled here against posts you published natively that we pulled in.
• Date range picks Last 7 / 30 / 90 / 180 days or Last 12 months.

On the right of the filter row, Last sync tells you how long ago we last refreshed the numbers (for example, "2 hours ago"). Very recent posts and the engagement on them can take a little while to appear.

Posting frequency

Top-left of the page. A grid of small squares, one per day, arranged like a contribution calendar: weekdays down the side, weeks across. The darker a square, the more you posted that day. A Less / More key sits underneath.

Hover any square to see the exact date, how many posts went out, and the breakdown by platform.

This is the quickest way to spot your streaks and your dry spells.

Follower growth

Top-right. A large total followers number with a stacked area chart underneath showing how that total has built up over the date range, with one colored band per platform. If you have more than one account on the same platform, they are added together into a single band so the chart stays readable.

Hover any point to see the followers on each platform on that day.

The headline numbers

Eight tiles show the totals for the range you picked, added up across every account (or the one you filtered to):

• Likes
• Comments
• Shares
• Views
• Impressions
• Reach
• Saves
• Clicks

Directly below them, a wide band shows your Engagement rate: likes, comments, shares, and saves added together and divided by impressions, as a percentage. The raw Total engagement count sits on the right of the same band. If there were no impressions in the range, the rate shows as a dash rather than a misleading zero.

Platform breakdown

One row per platform, sorted so the platform with the most impressions is on top. Each row gives you:

• The platform name and how many posts you published there in the range.
• Likes, comments, shares, impressions, and reach.
• An ER badge with that platform's engagement rate.

It is deliberately a list rather than a pie chart, because what you are usually asking is "which platform is winning, and on what", and that is easier to read down a column.

Best time to post

A grid with the seven days of the week down the side and all 24 hours across. Each cell is shaded green by how much engagement your posts published in that slot have earned on average. The darker the green, the better that slot has done for you.

Hover any cell for the exact slot (for example, "Thu 7 PM to 8 PM"), the average engagement, and how many posts you have published in it.

Underneath, a Best slots row calls out your top three as badges, so you do not have to squint at the grid to find them.

Note your strongest slots, then open the Content Calendar and click those days to schedule into them.

Top performing posts

Your four best posts in the range, ranked. Each one shows its position, the platform icon, the start of the caption, the date it went out, an ER badge with its engagement rate, and its score for the ranking metric. A small arrow icon at the end opens the post on the platform itself.

The ranking is by engagement, which here means likes plus comments plus shares plus saves. A badge in the card header names the metric being used.

Posting frequency vs engagement

Bars grouped into cadence buckets: 1-2/wk, 3-5/wk, 6-10/wk, and 10+/wk. For each bucket you get one bar per platform, and the height is the average engagement rate you earned while posting at that cadence.

Underneath, an Optimal line names the cadence and platform that has performed best for you, with its engagement rate.

This is the card that answers "am I posting too much, or not enough?"

Content performance decay

An area chart showing how engagement on a typical post builds up after it goes out, as a percentage of the total it eventually reaches. When there is enough history to say so, a line under the chart calls out the headline: 80% of engagement reached within whatever window applies to you.

A steep curve means you have a short attention window, so front-load whatever you want people to do. A flatter curve means your posts keep earning for days, which changes how often you need to publish.

Connected accounts

At the bottom, a card lists every connected account with its handle, its platform, and its current follower count. A quick reference for which handles are growing and which need attention.

When there is nothing to show

• No connected accounts replaces the whole page with a Connect Account button that takes you to Connecting accounts.
• Not enough history yet appears on the best-time, cadence, and decay cards until you have posted enough for the patterns to mean anything.
• No data yet appears on the other cards when the range you picked is empty. Widen the range, or publish something.

Who on your team can see this

Analytics sits inside the Social Media area. A team member with social access can open it without you having to hand over your store, your finances, or anything else. See Permissions for how to grant that.

Where to go next

• Want to act on the best-time grid? Open the Content Calendar and click into your strongest days.
• Want more posts to measure? Head to Creating and scheduling posts.
• Want someone to read all of this for you and tell you what changed? Ask Mira.