Creating and Scheduling Posts

The Social Posts page is your home for everything you publish — drafts, scheduled posts, things mid-publish, and your full history. From here you can create new posts, jump into the calendar, edit drafts, duplicate winners, and watch publishes roll out.

Create a new post

1. Go to Social then Posts.
2. Click Create Post in the top right.
3. Pick the channels, write your content, optionally schedule it, then publish or save as a draft.

The composer has two columns — the editor on the left, a live Preview on the right that shows what the post will look like on Instagram, Facebook, X, or TikTok depending on which channel tab is active.

Choose your channels

Under Publish To, you will see a row of pills for every connected account. Click each one you want to include in this post. Selected pills are highlighted; unselected pills are dimmed.

If you do not see the account you expect, head to Connected Accounts and make sure it is connected and active.

Per-platform tweaks

Once you select more than one account, each one becomes a tab in the editor. The active tab decides what the Preview on the right reflects.

For each channel you can set:

Post type

Some platforms have multiple post types — Instagram supports Feed, Reel, and Story, for example. Pick the one you want and the platform-specific options below adjust accordingly.

Content / caption

The main text of your post. Each platform has its own character limit, shown in the top-right corner of the field. Going over turns the counter red — you will not be able to publish until you trim it.

Media

Drop images or videos directly into the Media zone, or click to browse. Supported formats are JPG, PNG, GIF, WEBP, MP4, and MOV. Uploaded files appear as thumbnails — hover and click the small X to remove one.

Platform-specific options

Some platforms expose extra fields:

• Instagram Reels can be flagged as Trial Reel. Trial reels are shown to non-followers first, and you choose whether to graduate them manually or automatically based on performance.
• YouTube requires a Title (capped at 100 characters). If you leave it blank, the first line of your caption is used.

Transcript / description

Below the media section is the Transcript / description field. This is optional but powerful — it is where you describe what is actually in the post. The spoken script of a Reel, the slide-by-slide of a carousel, the scene of an image. Mira reads this to understand what your post is really about, so her recommendations get sharper.

Click See examples under the field for sample phrasings.

Schedule it

Open the Schedule (optional) section to pick a date, time, and timezone.

• Leave it empty and your post becomes a Draft when you click Save as Draft.
• Set a date and time and the action button changes to Schedule — the post will publish itself at that moment in the timezone you picked.
• You can also click Publish Now to skip scheduling entirely and send it immediately.

Validation

Before TribeNest schedules or publishes, it runs a quick check against each platform's rules — caption length, media type, post type, anything that would cause the platform to reject the post.

You will see two kinds of feedback:

• Fix these before publishing (red) — hard errors. Publishing is blocked until they are resolved.
• Heads up (yellow) — warnings. Things that are allowed but might affect how the post performs (for example, missing alt text or short captions).

Each issue tells you which platform it applies to and what to do about it.

Save, schedule, or publish

The action row at the bottom has three buttons:

• Save as Draft (or Schedule if you set a date) — saves the post for later.
• Publish Now — publishes immediately to every selected channel.
• Cancel — discards changes and goes back to the post list.

When you publish to multiple platforms, each one is sent in parallel. You can see the per-platform status on the post detail page.

The post list

Back on the Social Posts page, every post shows up as a card with:

• The first line of the caption.
• The platform icons for the channels it was sent to.
• A timestamp — published at, scheduled for, or last edited.
• A status badge — Draft, Scheduled, Publishing, Published, Partially Published, or Failed.
• A small thumbnail of the first image, if any.

Click a card to open the Post Detail view. The three-dot menu in the corner gives you quick actions: View, Edit, Publish Now, Duplicate as draft, Add transcript, and Delete.

Post detail page

Click into any post to see:

• Status, scheduled time, and published time at the top.
• The caption, the transcript / description, and any uploaded media.
• A Platforms section listing each channel the post was sent to, its individual status, the time it published, any error messages, and a View on platform link.
• A Refresh button to re-check status if a publish is still in progress.
• A Duplicate button to clone the post as a fresh draft — handy for re-running a winning template.

Content calendar

For a bird's-eye view, switch to Social then Content Calendar.

• Toggle between Month and Week views.
• Each day shows up to three post tiles, color-coded by status (gray for draft, blue for scheduled, green for published, red for failed).
• A +N more badge appears when a day has more than three posts — click into the post or use the post list to see the rest.
• Click an empty future day to start composing a post pre-scheduled for 9:00 AM on that date. You can adjust the time before saving.
• Click an existing post tile to open its detail page.

You cannot click on past days — TribeNest will not let you schedule something into the past.

Duplicating a post

Two ways to clone a post as a fresh draft:

• From the post list — three-dot menu, Duplicate as draft.
• From the post detail page — Duplicate button in the header.

Either way, you land directly in the new draft's edit screen so you can tweak the caption, swap media, and reschedule before publishing.

Failed publishes

If a publish fails on one or more channels, the post status flips to Failed or Partially Published. Open the post and look at the Platforms section — the failed channel shows a red error message explaining why (rate limits, expired connection, content rejected, etc.).

The edit page also shows a Previous publish failures banner so you know what to fix before retrying.

Where to go next

• Want to schedule with a calendar overview? Use Social → Content Calendar.
• Want fans to trigger a workflow with a comment? See Automations.
• Tracking what worked? Head to Analytics.