Page actions

Decide what every blog post, event page, course page and smart link asks a visitor to do next. Set the calls to action once, then override them on any single page that deserves something different.

Someone has just finished reading your tour diary, or landed on your event page. What do you want them to do next? Page actions are the calls to action that get added to the bottom of your pages: a newsletter signup, a buy button, a set of product cards, a donation button, your membership tiers.

You set them up once per page type, and every page of that type gets them. When one particular post or event needs something different, you override it on that page alone.

Where to find them

Go to My Website then Page actions.

At the top you pick the page type you are configuring:

Blog posts
Course pages
Event pages
Smart links
Film pages

Whatever you build below applies to every page of that type. Switch the page type and you are editing a completely separate list.

Adding an action

Click Add action. A card appears with a dropdown at the top.
Choose the kind of action you want from the dropdown (the options are covered below).
Fill in the fields that appear underneath it.
Leave the Enabled switch on, or turn it off to keep the setup without showing it.
Click Save.

You can add as many as you like. Use the up and down arrows on each card to change the order they appear in on the page, and the trash icon to remove one.

Nothing is saved until you click Save

Adding, reordering, and removing all happen in the editor first. Save is what puts them on your site.

The kinds of action

An email capture form right on the page.

Email list: which of your lists the signup goes to.
Title and Description: the heading and the line above the form.
Button text: what the submit button says.
Success message: what they see after they sign up.
Ask for name and Ask for phone: add those fields to the form.

Lead magnet

The same as a newsletter signup, except signing up delivers something.

Lead magnet: the freebie they receive.
Email list: optional. Leave it blank and the signup goes to your default list.
The same title, description, button, success message, and extra field switches.

Offer / buy button

A single button that takes someone straight to buying one thing.

Product: what they are buying.
Button text: for example "Get the vinyl".

Products

A block of product cards. This is the one to reach for when you want to sell more than one thing from a page.

Title: the heading above the cards.
Products: pick the products you want, in the order you want them. Drag the handle on a row to reorder, or use the keyboard once a row is focused. Leave it empty and your newest products show automatically, so the block stays current without you touching it.
Only sell these with this page: turn this on and the products can only be bought together with whatever the page is selling. On an event page, that means the cards stay locked until a ticket is in the cart. Leave it off and each product can be bought on its own.
Columns on desktop: how many cards sit side by side on a big screen. Phones always show one per row.

Great for event add-ons

A shirt that only makes sense if you are coming to the show is exactly what Only sell these with this page is for. The cards appear on the event page, and unlock once a ticket is in the cart.

Donation button

Donation: which of your donation setups it points at.
Button text.

Membership tiers

Your membership plans, laid out with a join button.

Heading: the line above the tiers.

Link button

A plain button that goes anywhere you like.

Text: what the button says.
URL: where it goes.

Overriding a single page

Defaults are for the ninety percent. The other ten percent get their own.

Open the item you want to change (a blog post, a course, an event, or a smart link) in its own editor. Near the bottom you will find a card called Page actions for this post (or for this event, course, or music link).

While it is using the shared setup, the card says Using your blog's default calls to action and offers Customize for this post.
Click Customize, and the same editor appears, scoped to this one page. Build whatever you want and click Save.
The card now says this page overrides the default. To go back, click Reset to default and the page follows the shared setup again.

An override replaces, it does not add

Once a page has its own actions, it stops using the page type's list entirely. If you still want the newsletter signup, add it to the override too.

Ideas worth stealing

Blog posts: a newsletter signup plus a lead magnet. Someone who read to the end is the easiest subscriber you will ever get.
Event pages: a Products block with Only sell these with this page on, holding the tour shirt and the poster.
Course pages: your membership tiers, for the student who wants everything rather than one course.
Smart links: a single Offer button pointing at the release, and nothing else competing with it.

Where to go next

Write the posts these actions sit under: Blog.
Set up the freebie a lead magnet delivers: Lead magnets.
Set up the actions on your release pages: Smart link page actions.

Page actions

On this page