Lead Magnets

A lead magnet is something you give away — a track, a PDF, a wallpaper pack, a behind-the-scenes video, an unreleased demo — in exchange for someone's email. It's the single most effective way to grow a list, because instead of asking fans to subscribe to a vague "newsletter," you're trading something concrete.

The flow is simple: a fan fills in your sign-up form, the file lands in their inbox, and they're added to one of your email lists.

Creating a lead magnet

1. Go to Emails then Lead magnets in your dashboard.
2. Click Create lead magnet.
3. Fill in the details (covered below).
4. Click Create lead magnet to save.

What you'll fill in

Title

The internal name for the lead magnet — fans don't see this. Something like "Acoustic demo pack" or "Tour playlist PDF."

Description

An optional internal note describing what this magnet is for and where you're using it. Useful if you build several over time.

File

Upload the actual file fans will receive. Audio, video, PDF, image — whatever fits. The file size and type are shown after you pick it. There's no fixed format restriction; common formats work best because they open everywhere.

Email subject

The subject line of the delivery email — the one fans see in their inbox a moment after they sign up. Keep it specific: "Here's your acoustic pack" beats "Your download."

Email body

The body of the delivery email. Write a few warm lines and let the download link do the work. The link is added automatically — you don't need to paste anything in.

Thank you message

What fans see on the page right after they hit submit. Something like "Check your inbox in the next minute — and welcome." This is your first real interaction; make it sound like you.

Status

• Active — the form is live and the file is being delivered.
• Inactive — the form is paused. New sign-ups won't receive the file.

You can switch between the two anytime.

Embedding the sign-up form

You don't get a standalone page for the lead magnet — instead you embed a sign-up form on your existing pages. The form lives in the website builder as the Email list block:

1. Open the page where you want the form.
2. Drop in an Email list block.
3. In the block's settings, pick:
   • The email list new subscribers should be added to.
   • The lead magnet to deliver. (This is what triggers the file delivery — without it, the form just adds the contact to the list.)
   • Optional name and phone number fields.
4. Customize the title, description, button text, and success message.
5. Save the page.

When a fan submits the form, the file delivery email goes out automatically.

Tracking how it's performing

Back on Emails then Lead magnets, the table shows every magnet alongside its download count — how many times the file has been delivered. Use this to see which magnets actually move people and which ones are duds worth retiring.

Editing or archiving

From the lead magnets table, open a row's More menu:

• Edit — change the title, description, file, email content, or status.
• Archive — hide the magnet. Forms still embedded that point to it stop delivering.
• Copy ID — copy the magnet's identifier (useful when wiring things up manually or referencing it in a support conversation).

When editing, you can swap the file for a new version — useful when you want to update the download without breaking existing forms.

Tips that actually work

• Make the file feel valuable. A two-minute snippet beats a thirty-second jingle. A real PDF beats a screenshot.
• Match the magnet to the audience. A producer pack on a producer's smart link. A wallpaper pack for casual fans. A demo pack for diehards.
• Keep the form short. The more fields you ask for, the fewer sign-ups. Email alone is usually enough; ask for the name only if you'll actually use it.
• Replace the magnet over time. What worked last year might be stale now. Swap the file every few months and the same form keeps pulling people in.

Where to go next

• Need somewhere to put the form? Build a page in my website.
• Want the magnet attached to a single shareable link? See smart links.
• Need to send those new subscribers a real campaign next? See sending an email.
• Want to send sign-ups straight into a paid offer? Pair it with memberships or your store.