Email Lists

An email list is a group of subscribers you can send campaigns to. You might have one list for all your fans, or separate lists for different audiences — like one for newsletter subscribers and another for customers who bought merch.

Create a New List

Go to Emails in your dashboard sidebar.
Click the Lists tab at the top of the page.
Click the Create List button.
Give your list a name that helps you remember its purpose (for example, "Newsletter Subscribers" or "Album Launch VIPs").
Add an optional description for your own reference.
Click Save to create your list.

Your new list is now ready to receive subscribers.

Add Subscribers to a List

There are several ways to grow your list:

Add Subscribers Manually

Open the list you want to add subscribers to.
Click Add Subscriber.
Enter the person's email address and name.
Click Add to save them to the list.

This is useful when you have a handful of contacts to add, like after meeting fans at a show.

Import Subscribers

If you already have a list of email addresses from another platform, you can import them all at once.

Open the list you want to import into.
Click Import Subscribers.
Upload a CSV file with your subscriber information. The file should include columns for email address and name.
Map the columns to the correct fields.
Click Import to add all the subscribers.

Important

Only import people who have given you permission to email them. Sending emails to people who did not opt in can damage your sender reputation and lead to your emails landing in spam folders.

Manage Your Subscribers

Once your list has subscribers, you can manage them from the list detail page.

Search — Use the search bar to find a specific subscriber by name or email address.
Remove a subscriber — Click on a subscriber and choose Remove to take them off the list. They will not receive future emails sent to this list.
View subscriber details — Click on any subscriber to see their information and activity.

Edit or Delete a List

To change a list's name or description, open the list and click Edit. Make your changes and click Save.

To delete a list entirely, open the list, click the options menu, and select Delete List. This removes the list but does not delete the subscriber contacts themselves — they will still exist in your other lists.

Tip

Give your lists clear, descriptive names. When you are about to send a campaign six months from now, you will be glad you named it "Summer Tour 2025 Fans" instead of "List 3."

Best Practices for Growing Your List

Add a signup link to your smart link page — Make it easy for fans to subscribe right from your bio link.
Offer something in return — An exclusive track, early access to tickets, or behind-the-scenes content encourages signups.
Mention your list at shows — Let your audience know they can get updates directly from you by joining your mailing list.
Keep your list clean — Regularly review your list and remove bounced or inactive addresses to maintain strong deliverability.