Creating a Template

A template is a reusable design — the layout, the colors, the imagery, the structure of your message. You build it once, then point as many campaigns at it as you like. Each template has its own subject and content per send, so the same template can power your weekly newsletter and a one-off launch announcement.

Creating a new template

1. Go to Emails then Templates in your dashboard.
2. Click Create template.
3. Give it a clear title — something like "Weekly newsletter" or "Release announcement" so you can tell them apart later.
4. Click Create template in the dialog. The editor opens straight away.

Picking a starting point

When the editor opens with a brand-new template, you have two routes:

• Blank canvas — an empty document you fill section by section.
• A preset — a fully designed template you can edit. The presets cover the most common scenarios:
  • Studio Welcome — a warm intro for new subscribers.
  • Arcane Welcome — a moodier, darker take on the welcome.
  • Release Announcement — built around a hero image and a strong call to action.
  • Event Invite — date, venue, and RSVP-style layout.
  • Simple Newsletter — a clean, restrained read.

Pick the one closest to what you want and edit from there — it's almost always faster than starting empty.

How the editor is laid out

The editor splits into three areas:

• The toolbar along the top — back, mobile/desktop preview toggle, Send test email, and Save.
• The canvas in the middle — your live email, exactly as it will render.
• The settings panel on the right — context-sensitive controls for whatever you've selected.

Click anything in the canvas to select it. The settings panel updates to show the controls that apply.

Working with sections

A section is a horizontal band that runs across the email. Every email is made of one or more sections stacked top to bottom.

Adding a section

1. Click Add section below the canvas.
2. The section picker opens, organized into categories — Hero, Features, Call to action, Release, Event, Footer, and Blank.
3. Click any section template to drop it in. If you've saved snippets before, they appear at the top under My snippets.

Editing a section

Select a section and the right panel shows:

• Layout — single column, two columns, or three columns.
• Background color and an optional background image.
• Text color.
• Vertical and horizontal padding in pixels.
• Column gap when there's more than one column.

Moving, duplicating, deleting

Hover over a section to see the toolbar buttons — move up, move down, duplicate, delete, or Save as snippet.

Saving a snippet

Designed a footer or a sign-off you want everywhere? Hit Save as snippet, give it a name, and it'll appear in the section picker for any template under My snippets. Snippets are scoped to your profile, so every template you build can pull from the same library.

Working with blocks

Inside each section's columns, you add blocks — the actual content. Click Add block in any column to open the block picker:

• Heading — a styled headline.
• Text — a paragraph of plain text.
• Rich text — text with inline formatting.
• Image — uploaded or selected from your media.
• Button — a call-to-action with a link.
• Divider — a horizontal line.
• Spacer — vertical breathing room.
• Social icons — quick links to your platforms.

Click a block to select it; the right panel shows its content and style controls. Hover to move, duplicate, or delete it.

Previewing on mobile

Use the desktop and phone icons in the toolbar to switch the canvas between desktop width and a phone-sized preview. Every email gets opened on a phone — check both before you send.

Sending a test email

Before any real send, send yourself a test:

1. Click the Send test email button (the paper-plane icon) in the toolbar.
2. Enter a recipient email and a subject.
3. Click Send test email.

You'll get the email in your inbox using your current sending identity. Open it on your phone too — that's where most of your audience reads.

Saving your work

Hit Save in the toolbar (or the save icon). The editor doesn't auto-save, so save before you close the tab.

Editing an existing template

From Emails then Templates:

1. Find the template in the list.
2. Click the row's More menu.
3. Edit content opens the editor again. Edit title lets you rename it without opening the editor.

Updating a template doesn't change emails you've already sent — it only affects future campaigns that use it.

Where to go next

• Got a design you're happy with? Head to sending an email to point it at a list.
• Need a list to send to? See email lists.
• Want to brand the From address fans see? Set it up in sending settings.