Email Reports

Track opens, clicks, and other key metrics for your email campaigns in TribeNest.

After you send a campaign, TribeNest tracks how your subscribers interact with your email. Reports help you understand what is working so you can make every future email even better.

View a Campaign Report

Go to Emails in your dashboard sidebar.
Click the Campaigns tab.
Find your sent campaign in the list.
Click on the campaign to open its report.

Understanding Your Metrics

Your campaign report shows several key numbers:

Delivered

The number of emails that successfully reached your subscribers' inboxes. If this number is lower than your list size, some emails may have bounced (could not be delivered).

Open Rate

The percentage of delivered emails that were opened. This tells you how well your subject line and preview text performed.

A healthy open rate varies by audience, but anything above 20% is solid. If your open rate is low, try experimenting with different subject lines.

Click Rate

The percentage of delivered emails where a subscriber clicked on at least one link. This measures how engaging your email content was and whether your call to action was clear.

Clicks by Link

A breakdown showing each link in your email and how many times it was clicked. This helps you see which content your fans cared about most.

Bounces

The number of emails that could not be delivered. Bounces happen when an email address no longer exists or the inbox is full. Regularly cleaning your lists helps reduce bounces.

The number of subscribers who opted out after receiving your email. A small number of unsubscribes is normal. If you see a spike, consider whether your email frequency is too high or the content is not matching what subscribers expected.

Tip

Do not stress over a few unsubscribes. It is better to have a smaller, engaged list than a large one full of people who ignore your emails.

Use Reports to Improve

Here are some ways to use your report data:

Low open rate? Try a more compelling or personal subject line next time. Keep it short and specific.
Low click rate? Make your call to action clearer. Use a bold button instead of a plain text link, and tell people exactly what they will get when they click.
High bounces? Clean your list by removing addresses that have bounced multiple times.
Certain links get more clicks? Do more of that. If fans always click on new music links but ignore merch links, lead with music in future emails.

Tip

Compare reports across multiple campaigns to spot trends. A single campaign's numbers only tell part of the story — patterns over time tell you what your audience truly wants.

Exporting Report Data

If you need your campaign data for your own records or to share with your team:

Open the campaign report.
Click the Export button.
Choose your preferred format.
The file will download to your device.

This is useful for sharing results with collaborators, managers, or labels.