Email Reports

Sending an email is half the job. The other half is reading the report — figuring out what landed, what didn't, and what to do differently next time. Every sent campaign gets a full report.

Opening a report

1. Go to Emails then Emails in your dashboard.
2. Find the campaign you want to inspect (status Sent).
3. Click its More menu and pick View send report.

You can also click straight from the campaigns list while it's still showing recent sends.

The headline numbers

At the top of the report you'll see six cards summarizing the campaign:

• Recipients — the total number of inboxes the campaign was sent to.
• Delivered — how many actually accepted the message, with a delivery rate underneath.
• Bounced — addresses that rejected the message, with a bounce rate.
• Complaints — recipients who marked it as spam.
• Opened — how many recipients opened the email at least once, with an open rate.
• Clicked — how many clicked any link inside, with a click rate.

These numbers update as events come in. Most arrive within minutes; a few trickle in over the next few hours.

The recipients table

Below the summary cards, a table lists every individual recipient and what happened to their copy:

• Email — the recipient address.
• Status — Sent, Failed, Bounced, or Pending.
• Opened — how many times they opened, plus when they first opened.
• Clicks — total clicks they generated.
• Sent at — the precise timestamp the message left.

The table is paginated — use Previous and Next at the bottom to walk through long sends.

The per-recipient timeline

For any recipient, click the More menu on their row and pick View timeline to open a full event history:

• Sent — when the message was handed off for delivery.
• Delivered — when it was accepted by the receiving server.
• Opened — every open event, in order.
• Clicked — every link click, with the URL.
• Bounced — if it bounced, when and why.
• Complaint — if they marked it as spam.

Multiple opens and clicks are numbered (Clicked 1, Clicked 2, …) so you can see exactly how engaged a single recipient was.

This is the view to use when you're trying to figure out why a single important contact didn't see something — was it never delivered, did it bounce, or did they just not open it.

Reading bounces and complaints

A few inevitable things happen on every send:

• Hard bounces — the address doesn't exist, or the domain is gone. The platform will stop sending to addresses that bounce repeatedly to protect your sender reputation.
• Soft bounces — the inbox was full, or the server temporarily refused. These usually clear themselves; the next send will try again.
• Complaints — the recipient hit "Mark as spam." You should generally not email these addresses again, and the platform handles unsubscribing them automatically where possible.

If you're seeing a lot of any of these on a campaign, consider what's different about that send — was the audience colder than usual, was the subject line aggressive, was a chunk of the list imported from somewhere stale?

Top links and what people clicked

The recipient timeline shows every clicked link with its URL. Skim through the timelines for high-engagement recipients to see which links pulled the most clicks — that's your signal for what to lead with next time.

After the report

There's no specific action to take from the report — it's a read-only view. But what you learn here should change the next campaign:

• Low open rate? The subject line probably needs work. Try something more specific, more personal, or shorter.
• Good open rate but low clicks? The body's not pulling people through. Check the call to action — is it clear, single, and above the fold.
• High bounce rate? The list might need a clean-up. Consider exporting and re-engaging in a smaller, more targeted send.

Where to go next

• Ready to send the next one? See sending an email.
• Want to improve the design? See creating a template.
• Wondering why bounces keep happening? Verifying your own sending domain helps — see sending settings.
• Want to slice your audience finer next time? See operations for segments.