Sending Settings
Set the From name and address fans see in their inbox, and verify a custom domain so emails come from your own brand.
The address an email comes from matters as much as what's inside it. Sending settings is where you control that — the From name, the From email, and (optionally) the domain you send from.
To find it, go to Emails then Settings. The page has two tabs: Identities and Domains.
How it fits together
There are two layers here:
- A sending domain is the part after the @ — for example, a subdomain like mail.yourband.com. You can use the platform's shared default with no setup, or verify a domain you own.
- A sending identity is a full email address built on top of a domain — for example, hello@mail.yourband.com, with a friendly From name like "Your Band" attached.
Every campaign goes out from one identity. If you only ever want to use the default the platform sets up for you, you can skip the Domains tab entirely.
Identities
Open Emails then Settings — the Identities tab is the default view.
When your account is first created, a default sending identity is set up automatically so you can send right away. You'll see it in the list with a Default badge. Each identity row shows:
- The address itself (the part recipients reply to).
- The From header preview — exactly what shows up in their inbox, e.g. Your Band <hello@mail.yourband.com>.
Editing the From name
The From name is what fans actually read in their inbox — it's usually more important than the address itself. To change it:
- Click the More menu on an identity.
- Pick Edit From name.
- Type a new name (up to 80 characters).
- Click Save.
Use your project name, not a personal name, unless personal is the brand.
Adding another identity
You might want a separate identity for different kinds of message — newsletter@, tour@, merch@. To add one:
- Click Add identity in the top right of the identities card.
- Pick a Sending domain from the dropdown — the platform default is always available, plus any custom domains you've verified.
- Type the Address — the part before the @. Letters, digits, dots, hyphens, and underscores only.
- Type the From name recipients should see.
- Click Add sending identity.
The new identity appears in the list and is ready to use immediately.
Setting the default identity
The Default identity is the one used unless something else specifies otherwise. To change it:
- Click the More menu on a non-default identity.
- Pick Make default.
Deleting an identity
You can't delete the default identity — make a different one the default first, then delete the old one through its More menu.
Domains
Open the Domains tab to see and manage sending domains.
The platform default is listed first, marked Platform default. It works without any setup but the From address sits on a shared domain. That's totally fine for getting started — but for serious sender reputation and brand polish, you'll want to send from your own domain.
Adding a custom domain
- Click Add domain in the top right.
- Type the Domain you want to send from — for example, a subdomain like mail.yourband.com. We recommend a dedicated subdomain like mail. or email. rather than the apex (your main domain) so you don't interfere with your normal email.
- Optionally type a MAIL FROM domain — typically a bounce. subdomain. This improves deliverability further by letting bounce messages route through your own domain.
- Click Add domain.
The domain appears in the list with a pending status and a block of DNS records to publish.
Publishing the DNS records
You'll see two sets of records:
- DKIM CNAMEs — three records that prove you control the domain and let receiving servers verify each message you send. Each row shows the name, the type CNAME, and the value. Click any value to copy it.
- MAIL FROM records (if you set a MAIL FROM domain) — an MX record and a TXT (SPF) record that route bounce messages back through your own infrastructure.
To publish them:
- Open your DNS provider's dashboard (the place where you bought the domain or where you manage its records).
- For each record in the list, create a new record at your DNS provider with the matching name, type, and value.
- Save the records and wait. DNS changes usually take a few minutes but can take up to a few hours to propagate.
Tip on the record name
Some DNS providers want only the part before your domain (so for a record name ending in your domain they want just the prefix). Others want the full hostname. If something doesn't verify, try both forms.
Verifying
Once the records are live, come back to Emails then Settings then Domains and click Re-check on the domain. The page reaches out to confirm the records are visible. When everything checks out the domain status flips to verified — and from that point on you can build sending identities on it.
The status badges to watch for:
- pending — records haven't been confirmed yet. Either they haven't propagated, or they don't match.
- verified — DKIM is good. The domain is ready.
- failed — verification failed. Check the records again.
- MAIL FROM: SUCCESS / pending — separate verification status for the MAIL FROM subdomain, shown next to the main status when one's set.
You can re-check at any time, and the Last checked time appears under the domain row.
Removing a domain
Click Delete on a custom domain row to remove it. The platform default can't be deleted. Removing a verified domain breaks any identities built on it, so confirm those are unused first.
Why bother verifying a domain?
For getting started, the platform default is fine. But once you're sending real volume:
- Better deliverability. Major inbox providers trust domains that authenticate cleanly.
- Brand polish. An address on your own domain looks more like the real thing than a shared platform address.
- Fewer "via" labels. Some inbox providers add a "via" notice when the From domain doesn't match the underlying sender — verifying your domain removes that.
Where to go next
- Ready to design something to send? See creating a template.
- Got an audience to send to? See email lists.
- Time to send your first real campaign? See sending an email.
- Curious what your sends are costing? See billing.