Website analytics

Analytics tell you what is working. Which pages are pulling fans in, which ones are getting clicked, where in the world your audience lives — all in one place. No need to wire up a third-party tracker.

Opening analytics

Go to My Website then Analytics in your dashboard. The page loads with the last 24 hours of data by default.

To change the time range, use the date range picker at the top right. Pick any start and end date you want — yesterday, the last week, the last month, the last quarter — and the whole page updates.

Key metrics

Across the top of the page, three cards show your headline numbers for the selected date range:

• Total visits — the number of unique sessions on your site. One visitor coming back later counts as a new session, but multiple page loads in the same sit-down only count once.
• Page views — the total number of pages loaded across all visits. If a single visitor looks at five pages, that is five page views and one visit.
• Total clicks — the number of times someone clicked a tracked element on your site. Higher numbers usually mean people are engaging with your content rather than bouncing.

Comparing visits, page views, and clicks gives you a quick sense of how engaged your audience is. A high view-to-visit ratio means people are exploring your site once they land. High clicks mean they are interacting.

Top countries

Below the headline cards, the Top Countries card lists where your visitors are coming from. Each country shows:

• The country name.
• The number of visits, page views, and clicks from that country.
• A bar that visualizes the relative breakdown.

The list shows the top 10 countries for the selected date range. Use it to spot where your fans are concentrated — and where you might want to tour, ship merch, or schedule a livestream at a fan-friendly hour.

Top cities

Right next to top countries, the Top Cities card breaks the same data down by city. Same columns, same bars, same top 10. This one is especially useful when you are planning shows or pop-ups — it tells you exactly where the fans are.

Top pages

Further down, the Top Pages card shows which pages on your site are getting the most attention. Each entry shows:

• The path of the page (for example, /, /products, /about).
• The number of page views for that page.
• A bar that shows the page's views relative to your most-viewed page.

The list shows the top 20 pages. Use it to find:

• Which page is your strongest entry point — is it your home page, or is it a tour announcement?
• Which secondary pages are pulling weight — your about page, your music page, a specific product detail page?
• Pages that are quietly underperforming and could use a refresh.

Reading the data well

A few habits make analytics more useful:

• Compare ranges. Numbers in isolation do not say much. Compare this week to last week, or this month to the same month last year, to see what is actually changing.
• Look at ratios, not just totals. 1,000 visits with 5,000 page views is a very different story than 1,000 visits with 1,200 page views.
• Mind the time zone. Spikes that look unusual might just be a livestream you ran or a release that dropped at a particular hour. Cross-check with what you posted.

When the page is empty

If you just published your site, you may not have any data yet. The page will tell you so. Give it some time — visits, page views, and clicks start showing up as soon as people land on your site.

If your site has been published for a while and you still see nothing, double-check that you have actually published a version on My Website then Home — see Publishing your website.

Putting analytics to work

Numbers are only useful when they change what you do. A few ideas:

• Promote what works. If your music page is getting more views than your merch page, link to it from more places — your home page hero, your bio, your social posts.
• Fix what is not working. A page with high views but few clicks usually means visitors are interested but not finding what they expected. Try a clearer call to action.
• Plan around your audience map. If your top cities are all on one coast, schedule livestreams at hours that work for them — and consider tour stops that fit.
• Watch for spikes. A sudden jump in visits often means something you posted is taking off. Find the source and double down on it while it is hot.

Where to go next

• Make changes to your site to capitalize on the data — head to Editing your website.
• Connect a custom domain so your visit counts include traffic from your branded address — see Managing domains.