Website analytics

See how many people are visiting your site, what they are looking at, where in the world they are, and how far they get through the journeys you built for them.

Analytics tell you what is working. Which pages pull fans in, which ones get clicked, where in the world your audience lives, and where people give up. It is all in one place, with nothing to set up.

Opening analytics

Go to My Website then Analytics. The page loads with the last 24 hours by default.

To change the time range, use the date range picker at the top right. Pick any start and end date you like and the whole page updates.

Wider ranges paint a better picture

The last 24 hours is great for spotting a launch spike. For understanding trends, like what is consistently popular and where your fans live, look at the last 30 days.

Key metrics

Three cards across the top show your headline numbers for the selected range.

Total Visits, the number of unique sessions on your site. One visitor coming back later counts as a new session, but several page loads in the same sit-down count once.
Page Views, the total number of pages loaded across all visits. One visitor looking at five pages is five page views and one visit.
Total Clicks, how many times someone clicked something on your site. Higher numbers usually mean people are engaging rather than bouncing.

Comparing the three tells you a lot. A high views-to-visits ratio means people explore once they land. High clicks mean they are interacting.

Below the headline cards, Top Countries lists where your visitors come from, with visits, page views, and clicks for each, and a bar showing the relative split. Top Cities does the same thing one level down.

Both show the top 10 for the range you picked. Use them to spot where your fans are concentrated, and where you might want to tour, ship merch, or schedule a livestream at a fan-friendly hour.

Top pages

Top Pages shows which pages are getting the most attention, up to the top 20. Each row shows the page's address, its page views, and a bar relative to your most-viewed page.

Use it to find:

Your strongest entry point. Is it your home page, or is it a tour announcement?
Which secondary pages are pulling weight.
Pages that are quietly underperforming and could use a refresh.

Focusing on a single page

Click any row in Top Pages to zoom in on it. The whole page updates to show only that page's numbers: its visits, page views, clicks, and where those visitors came from. A banner at the top names the page you are looking at, and Clear takes you back to your whole site.

This is the quickest way to see how one release link or one landing page is doing on its own.

Funnels

Further down, the Funnels card shows how far visitors get through a multi-step journey on your site, and where they leave. If your site has more than one funnel, a dropdown lets you switch between them.

For the funnel you are looking at, you get:

Entered, how many people started it.
Leads, how many contacts were created while people were inside it. Click the number to open those people in your contacts list, where you can tag, segment, and email them.
Lead rate, leads as a share of everyone who entered.
Converted and Conversion, how many finished and what share that is.

Underneath, each step is listed in order with how many people reached it, how many completed it, and what share of everyone who entered got that far. Where people drop out, the step shows how many left here and what percentage that was. That is the step to go and fix.

No funnels yet?

Funnels are set up inside your site. Ask the AI builder to turn a multi-step flow into a funnel, for example a signup page, a details page, and a thank-you page, and it will start appearing here once people go through it. A funnel with no traffic in the period you picked will not be listed.

Reading the data well

Compare ranges. Numbers on their own do not say much. Compare this week to last week to see what is actually changing.
Look at ratios, not just totals. 1,000 visits with 5,000 page views is a very different story from 1,000 visits with 1,200.
Mind the timing. A spike that looks unusual might just be the livestream you ran or the release that dropped that hour. Cross-check with what you posted.

Privacy first

Analytics show you trends and aggregate counts, never the identity of an individual visitor. You see country and city, but never names or emails. That information only arrives when a fan signs up, signs in, or sends you a message.

When the page is empty

If you have just published, you may not have any data yet. Give it some time. Visits, page views, and clicks start showing up as soon as people land.

If your site has been live a while and you still see nothing, check that you actually have a published version on My Website then Home. See Publishing your website.

Putting analytics to work

Promote what works. If your music page beats your merch page, link to it from more places: your home page hero, your bio, your social posts.
Fix what is not working. High views with few clicks usually means visitors are interested but not finding what they expected. Try a clearer call to action, or set one up on Page actions.
Plan around your audience map. If your top cities cluster in one region, schedule livestreams at hours that work for them, and think about tour stops that fit.
Watch for spikes. A sudden jump usually means something you posted is taking off. Find the source and double down while it is hot.

Where to go next

Act on what you learn: Building your website.
Feed the same data back to your ad platform: Tracking.
Put your site on your own address so all your traffic lands in one place: Managing domains.