Abandoned checkouts

Every checkout that doesn't end in payment shows up here. Abandoned checkouts is a single view across every paid module -- store products, courses, events, coaching, and memberships -- so you can see what people almost bought, who they were, and decide whether to reach out, automate a follow-up, or let it go.

Where to find abandoned checkouts

Open Operations -> Abandoned checkouts in the sidebar.

The stats strip

Across the top, four tiles summarize what's happened in the selected time range:

• Abandoned -- count and total value of checkouts that didn't complete
• Recovered -- count and total value of checkouts that came back and converted
• Completed -- count and value of checkouts that finished on the first try
• Recovery rate -- the percentage of abandoned checkouts that were ultimately recovered

These give you a quick read on how leaky your funnel is and how much of it you're winning back.

Filters

Three dropdowns let you narrow the table:

• Status -- Abandoned (the default), Completed, Pending, Expired, or All statuses
• Source -- All sources, Products, Courses, Events, Coaching
• Range -- Last 7 days, Last 30 days (default), Last 90 days, Last 12 months

The table

Each row is one checkout attempt with:

• Date -- when it was created
• Buyer -- name and email; an avatar if the buyer is a known contact
• Source -- icon and label for which module (Product, Course, Event, Coaching, Membership)
• Item -- the product, course, event, or coaching session title (or item count for multi-item carts)
• Value -- total in the original currency
• Status -- abandoned (red), completed (default), pending (gray), superseded or expired (outlined)

Click any row to open the detail page.

The detail page

The header shows the source type and creation date with a status badge. Three cards underneath summarize the attempt.

Buyer

The contact's name, email, and avatar. If the buyer is a resolved contact, an Open contact link jumps to their profile in Contacts. If they aren't (e.g. they used an unrecognized email), a note explains why.

Source

An itemized summary:

• Total amount and currency
• Number of items
• Created timestamp
• Abandoned timestamp (if abandoned)
• Completed timestamp (if completed)
• Recovered timestamp (if recovered)
• Recovery email sent timestamp (if you sent one)

Identity bucket

A technical view that explains how this attempt is grouped with other attempts from the same buyer. Reload-and-retype attempts collapse on this key, so a fan who tried three times in a row appears as three siblings of one identity, not three unrelated checkouts.

Cart contents

If there's structured cart metadata, it's shown here so you can see exactly what was in the cart at the time.

Other attempts by this buyer

If this buyer has multiple attempts in the same identity bucket, they're listed as siblings -- each one a clickable row with status, date, source, and value. Useful for spotting "they tried twice and finally converted on the third try" patterns.

What to do about it

Abandoned checkouts are most valuable when you act on them. A few patterns:

• Reach out personally. For high-value checkouts, sometimes a quick email asking "did something go wrong?" is enough.
• Send a coupon. Pair with a coupon and offer a discount to bring them back.
• Automate a follow-up. Build an automation that sends an email a day or two after abandonment.
• Ask Mira. Mira reads your abandoned-checkout patterns as part of her daily briefings and proposals.

Related

• Contacts -- buyers who reach checkout become contacts you can act on
• Coupons -- a recovery incentive
• Automations -- automated win-backs
• Income -- the revenue you're missing out on
• Mira -- proposals tied to recovery