Abandoned checkouts

Every checkout that does not end in payment shows up here. Abandoned checkouts is one view across every paid thing you sell (store products, courses, events and coaching) so you can see what people almost bought, who they were, and how much of it comes back.

Winning those baskets back is not a switch you flip. It is a sequence you build once, in Automations, and then leave running. This page tells you how it is going.

Where to find abandoned checkouts

Open Abandoned checkouts in the sidebar, under the selling tools.

The stats

Four tiles across the top summarise the period you have selected:

• Abandoned - how many checkouts did not complete.
• Recovered - how many of them came back and paid.
• Completed - how many finished on the first try.
• Recovery rate - the share of abandoned checkouts you ultimately won back.

Each of the first three carries the money figure underneath, as long as you have only ever taken money in one currency. If you trade in more than one, the tiles show counts only, because adding two currencies together needs an exchange rate and quietly using one would report a number nobody actually took.

Recovered revenue

Below the tiles, a Recovered revenue panel breaks the money down per currency, and splits each currency two ways:

• From a recovery link - the buyer came back by clicking a link you sent them.
• Came back on their own - they finished without clicking anything you sent.

A ? beside the panel explains exactly what counts as recovered, and why the second figure reads low on purpose. It is worth reading once: a click is the only proof you have that a message caused a sale, so anything without a click is counted conservatively.

Filters

Three dropdowns narrow the table:

• Status - Abandoned (the default), Recovered, Completed, Pending, Expired, or All statuses.
• Source - All sources, Products, Courses, Events or Coaching.
• Range - Last 7 days, Last 30 days (the default), Last 90 days or Last 12 months.

The table

Each row is one checkout attempt with the Date, the Buyer (name and email), the Source, the Item, its Value and its Status.

A recovered row carries a second badge saying how it came back: Recovered by link when they clicked something you sent, or Recovered when they came back on their own.

Click any row to open its detail page.

The detail page

The header names the source and the date, with the status badge beside it. Three cards follow.

Buyer

Their name, email and avatar. If TribeNest recognised them, Open contact jumps straight to their profile in Contacts. If not, a note explains that they used an email you have not seen before.

The checkout itself

The Total, the number of Items, when it was Created, and then whichever of Abandoned, Completed and Recovered apply.

Identity bucket

Attempts from the same buyer are grouped together, so somebody who reloaded the page and retyped their details three times shows up as three attempts on one person, not three unrelated strangers.

Beneath that you may also see Cart contents (exactly what was in the basket) and Other attempts by this buyer, listing the sibling attempts as clickable rows. That last one is how you spot "they tried twice and bought on the third go".

Setting up cart recovery

There is no recovery email built into this page, and there is no cadence or delay to configure here. Recovery is an automation you own end to end, which means you choose the timing, the wording, how many messages there are, and when to stop.

The quickest way to get one running:

1. Go to Operations then Automations.
2. Click New automation.
3. Under Quick start, choose Abandoned cart recovery.
4. Click Create & build.

That scaffolds a working sequence for you: an email an hour after the basket is abandoned, another at 24 hours, and a last one at 72 hours, each carrying a link that rebuilds the buyer's basket exactly as they left it. It stops the moment they click, so nobody who came back gets chased again. Every step of it is yours to change.

Edit the wording, change the timings, cut it down to one email, add a coupon on the last one. Then Test it and Publish.

Building it yourself

If you would rather start from nothing, create an automation with Abandoned checkout as the trigger. Two events are available:

• Checkout abandoned - the basket was left behind.
• Checkout recovered - the buyer came back and paid. This also fires when they bought through a later basket instead, which is what lets a sequence stop itself.

The trigger hands your steps everything you need: the buyer's first name and email, the cart total and currency, the number of items, the items themselves (one line each, or all on one line), the resume link that rebuilds their basket, what they were buying, and how it was eventually recovered.

What else to do about it

• Reach out personally. For a high-value basket, a short human email asking whether something went wrong beats any sequence.
• Send a coupon. Attach a coupon to the last message in your sequence, so the discount is the closing argument rather than the opening one.
• Fix the checkout. If a lot of baskets die on one product, the problem may be the shipping cost or the page rather than the buyer.
• Ask Mira. Mira reads your abandoned-checkout patterns as part of her briefings and will tell you what she notices.

Related

• Automations - where recovery is actually built
• Contacts - buyers who reach checkout become contacts you can act on
• Coupons - a recovery incentive
• Income - the revenue you are missing out on
• Mira - patterns and proposals tied to recovery