Coupons

Coupons are reusable codes you hand out to give buyers a discount on store products or to comp them a membership tier for a set amount of time. Cap the number of redemptions, expire them on a date, scope them to specific products, or assign one to a single email address.

Where to find coupons

Open Operations -> Coupons in the sidebar.

The list shows every coupon with its code, type, discount, status, usages, and redeemable until date. Filter by type (membership / product) and status (active / inactive), or search by code.

Two coupon types

When creating a coupon you pick one of two types -- it determines what the coupon does.

Product coupons

Apply a percentage discount to store products at checkout.

• Discount value -- a percent (1 to 100)
• Applies to -- All products or a specific list. Pick Specific products to open a search-and-select picker.

Membership coupons

Comp a member into a tier for a fixed end date. There's no discount value -- the member gets the tier for free until the end date.

• Membership tier -- which tier the coupon grants
• Membership end date -- the date the comp expires

Creating a coupon

1. Click Create coupon.
2. Type a Code. It's automatically uppercased; pick something memorable like LAUNCH25 or VIP-FRIEND.
3. Pick the Type -- Product or Membership.
4. Add an optional Description for your own records (not shown to the customer).
5. Configure the discount:
   • For Product: set the Discount value (a percent), and choose All products or pick Specific products.
   • For Membership: pick a Membership tier and a Membership end date.
6. Optionally cap usage:
   • Redeemable until -- a date the code stops working
   • Max redemptions -- a total cap; leave blank for unlimited
   • Assigned email -- restrict the coupon to a single recipient
7. Click Create.

Editing and deleting

From the list, click the More menu on any coupon to Edit or Delete.

When editing you can change everything except the type. Toggle status between active and inactive to enable or disable the code without deleting it.

Deleting is permanent -- a confirmation dialog will ask you to confirm.

How customers use coupons

• Product coupons are entered at checkout in the storefront. The discount applies to the eligible items based on whether the coupon is "all products" or scoped to specific products.
• Membership coupons are redeemed when joining a tier. The buyer gets free access until the membership end date you set, then the tier expires unless they upgrade to a paid plan.

Tips

• Use Assigned email for personal comps so a code you give one person doesn't get shared around.
• Use Max redemptions for limited promos: "first 50 buyers", "100 free downloads".
• Use Redeemable until for time-bound launches: "Black Friday week", "pre-order discount".
• Toggle a coupon inactive instead of deleting it if you might bring it back later.

Tracking usage

The Usages column on the list shows current redemptions over the cap (or "unlimited" if no cap). Use it to see which codes are pulling weight and which ones aren't earning their keep -- a code with zero redemptions after a month might need better promotion or a more enticing discount.

When a coupon is fully redeemed (it hits its Max redemptions), it stops working automatically. You don't need to manually disable it. Same for an expired coupon -- once Redeemable until is in the past, the code is rejected at checkout.

Common patterns

• Launch promo -- 25% off all products for the first week of a release. Set a redeemable-until date.
• VIP comp -- assign a membership coupon to a friend's email so they get six months free.
• Newsletter incentive -- a code in the welcome email worth 15% off, with a one-month expiry to nudge action.
• Affiliate code -- a vanity code (e.g. JANE15) tied to no email or cap, shared by an influencer.
• Concert recovery -- a one-off code emailed to attendees who didn't get a shirt at a show.

Related

• Store -- where product coupons get applied
• Memberships -- where membership coupons grant access
• Contacts -- when someone redeems an assigned-email coupon, they show up as a contact