Goals

A goal is a target with a deadline: revenue this quarter, new contacts before a launch, course completions by year end. Once one exists, Mira biases her recommendations toward closing the gap, and she keeps score for you as your real numbers move.

You do not need goals to use Mira. But if you are working toward something concrete, telling her makes everything she suggests more relevant.

Opening goals

1. Open Mira from the sidebar.
2. Click Goals at the top of the chat.

If you have not created any, you get a Create your first goal button in the middle of the page.

Creating a goal

Click New goal to open the form.

Name

A short label so you can find it later. "Q3 revenue target". "5,000 subscribers by launch". "100 course completions in autumn". Up to 120 characters.

Metric

What Mira measures progress against. Five to choose from.

• Revenue. Everything across your store, memberships, courses, coaching and events.
• New contacts. New people added to your tribe in the period.
• Course completions. Completions across all your courses.
• New members. Net membership growth across all your tiers.
• Email subscribers. Your total email subscribers.

You can run several goals at once on different metrics.

Target

The number you are aiming at. For revenue, enter the amount in currency. For everything else, enter the count.

• Revenue goal: 50000 for $50,000.
• New contacts goal: 500 for 500 new contacts.
• Course completions goal: 100 for 100 completions.

Start and end dates

The window the goal covers. It defaults to today through 90 days from now. Pick whatever fits: a quarter, a launch window, a single month.

Click Create goal and it appears at the top of the list.

Reading a goal card

• Name at the top, with a trajectory chip once Mira has evaluated it.
• Metric and end date underneath in small text, with days remaining while there is still time on the clock.
• Current and target. Your progress on the left, the target and the percentage on the right.
• Progress bar, coloured to match the trajectory.
• On-pace target right now. Where you would be at this point if you were tracking in a straight line, plus how much of the period has gone. The fastest way to see whether you are ahead or behind.

Trajectory

Mira tags every goal with one of four states, based on where you are against a straight-line pace.

• On track (green). Roughly where you should be.
• Ahead (blue). Outpacing the target.
• Behind (amber). Trailing, but recoverable.
• At risk (red). Far enough behind that hitting it needs real attention.

The chip updates as time passes and as new revenue, contacts or completions come in.

How Mira uses your goals

Goals do not change what Mira can do. They change what she prioritises.

• When she plans a campaign, she leans toward tactics that move an active goal.
• When she has several things to suggest, the ones that close the biggest gap come first.
• Daily briefings call out goal progress when there is something worth saying.
• Every Sunday she evaluates each goal, and writes up a board report for anything Behind or At risk: what has gone wrong, what is still in your favour, and what she would do. It lands in your Insights inbox.

Editing or archiving a goal

There is no edit form. If a target was wrong, archive the goal and create a new one with the right numbers.

To archive, click the trash icon on the right of the card and confirm. It leaves your active list, and the progress it recorded is kept.

When to set one

• Right after a launch plan. A revenue target tied to the launch window.
• At the start of a quarter. Revenue or new contacts for the next 90 days.
• Before a campaign. Something specific like "500 new email subscribers in 30 days" gives Mira something to optimise toward.
• When you are rebuilding momentum. A modest, recoverable target, with the weekly report keeping you honest.

Avoid setting too many at once. Mira balances all of them, and competing targets dilute her recommendations.

Where the numbers come from

Mira reads progress from your real data: store orders, new contacts, course completions, membership signups, email subscribers. There is nothing to log by hand. Keep using TribeNest and the numbers move on their own.

If a metric is not moving, she will tell you why and suggest what to do about it. See Approving her work for how her suggestions reach you.