Goals

A goal is a target you're working toward — revenue this quarter, new contacts before a launch, course completions by year-end — set against a specific timeframe. Once you've created one, Mira biases her recommendations toward closing the gap, and every Sunday she evaluates how you're tracking and surfaces a board report when you're falling behind.

You don't need goals to use Mira. But if you're working toward something concrete, telling her makes everything she suggests more relevant.

Opening goals

1. Open Mira from the sidebar.
2. Click Goals at the top of the chat.

You'll land on the goals list. If you haven't created any yet, you'll see a centered prompt with a Create your first goal button.

Creating a goal

Click New goal to open the create form.

Name

A short label so you can find this goal later. Examples: "Q3 revenue target", "5,000 subscribers by launch", "100 course completions in fall". Up to 120 characters.

Metric

Pick what Mira should measure progress against. Five options are available.

• Revenue — Total revenue across your store, memberships, courses, coaching, and events. Entered and displayed in dollars.
• New contacts — Unique new contacts added to your tribe in the period.
• Course completions — Total course completions across all your courses.
• New members — Net membership growth across all your tiers.
• Email subscribers — Total email subscribers.

You can have multiple goals running at once on different metrics — for example, one for revenue and one for new members.

Target

The number you're aiming at. For revenue, enter the dollar amount (Mira handles the unit conversion behind the scenes). For everything else, enter the count.

Examples:

• Revenue goal: target 50000 for $50,000.
• New contacts goal: target 500 for 500 new contacts.
• Course completions goal: target 100 for 100 completions.

Start and end dates

The window the goal applies to. Defaults to today through 90 days from now. Pick anything that makes sense — a quarter, a launch window, a year, a single month.

When you're done, click Create goal. The new goal appears at the top of the list.

Reading a goal card

Every active goal renders as a card with the same anatomy.

• Name at the top, plus a trajectory chip if Mira has evaluated progress.
• Metric and end date in small grey text below the name. Days remaining is shown when there's still time on the clock.
• Current vs target — A big number on the left showing your current progress, the target on the right, and the percentage complete next to it.
• Progress bar — Coloured to match the trajectory status.
• On-pace target right now — How far along you "should" be at this point in the period if you were tracking linearly. Useful for telling at a glance whether you're ahead or behind.

Trajectory status

Mira tags every goal with one of four statuses based on where you are versus where you'd be on a straight-line pace.

• On track (green) — You're roughly where you should be.
• Ahead (blue) — You're outpacing the target.
• Behind (amber) — You're trailing the pace but it's still recoverable.
• At risk (red) — Falling far enough behind that hitting the target needs serious attention.

Mira reevaluates this regularly, so the chip updates as time passes and as new revenue, contacts, or completions roll in.

How Mira uses your goals

Goals don't change what Mira can do — she still has access to everything across your tribe. They change what she prioritises.

• When Mira drafts a campaign plan, she leans toward tactics that move your active goals.
• When she ranks proposals, the ones that close the biggest gaps surface first.
• Every Sunday she runs a weekly evaluation. If a goal is Behind or At risk, Mira writes up a board report — what's gone wrong, what's still in your favour, and what she'd recommend doing about it. The report lands in your Insights inbox.
• Daily briefings call out goal progress when there's something worth saying.

Editing or archiving a goal

Goals don't have an edit form — if a target was wrong, archive the goal and create a new one with the right numbers. The existing one stays in your archive for the historical record.

To archive, click the trash icon on the right side of the goal card. You'll see a confirmation dialog. Confirming moves the goal out of the active list. The trajectory and progress are preserved.

When to set a goal

Good moments to set a goal:

• Right after a launch plan. Pick a revenue target tied to the launch window.
• At the start of a quarter. A revenue or new-contacts goal for the next 90 days.
• Before a campaign. A specific outcome ("500 new email subscribers in 30 days") gives Mira something to optimise toward.
• When you're rebuilding momentum. A modest, recoverable target — Mira's weekly report keeps you honest.

Avoid setting too many goals at once. Mira balances all of them, and competing targets dilute her recommendations.

Goals and the rest of TribeNest

Mira reads progress from your real data — store orders, contact creation, course completions, membership signups, email subscribers. You don't have to log anything manually. Just keep using TribeNest and the numbers update on their own.

If a metric isn't moving, Mira will tell you why and propose tactics — see Proposals and activity for how proposals work.