Smart Link Analytics

Every smart link page comes with built-in analytics so you can see how fans are engaging with your links. Understanding what people click on helps you make smarter decisions about what to promote.

View Your Analytics

1. Go to Smart Links in your dashboard sidebar.
2. Click on the smart link you want to review.
3. Open the Analytics tab.

You will see an overview of your page's performance.

Key Metrics

Page Views

The total number of times your smart link page was visited. This tells you how many people are following your link from social media, emails, or wherever you shared it.

Total Clicks

The total number of link clicks across all buttons on your page. One visitor might click multiple links, so total clicks can be higher than page views.

Click-Through Rate

The percentage of page visitors who clicked at least one link. A higher rate means your page is doing a good job guiding fans to take action.

Clicks by Link

A breakdown showing how many clicks each individual link received. This is one of the most useful metrics because it tells you exactly what your fans care about most.

For example, if your Spotify link gets ten times more clicks than your YouTube link, you know where your audience prefers to listen.

Date Range

Use the date range selector to filter your analytics by time period. You can view data for:

• The last 7 days
• The last 30 days
• A custom date range

This is especially useful for measuring the impact of a specific campaign or release. Set the date range to match when you promoted the link to see its true performance.

Using Analytics to Improve

Here are some practical ways to use your analytics data:

• Reorder your links — Put the most-clicked links at the top of your page. Give fans what they want faster.
• Remove underperforming links — If a link barely gets clicks, it might be distracting from your more important ones. Less clutter means more focus.
• Test different titles — If a link is not getting clicks, try changing the button text. "Stream the new single" might work better than "Music."
• Track campaign impact — When you share your smart link in a new place (like an email blast or a story post), check analytics the next day to see how much traffic it drove.
• Spot trends — A sudden spike in page views might mean your content is being shared organically. Pay attention and lean into what is resonating.

Comparing Smart Links

If you have multiple smart link pages (for example, one general bio link and one album-specific page), compare their analytics to see which performs better. This can help you decide whether to use one main page or create dedicated pages for each release.