Smart link analytics
See how many people opened a release page, how many tapped through, and which streaming service each of them chose.
Every smart link keeps its own numbers, with nothing to set up. They start counting the moment your link is live.
The headline figures tell you whether a release page is working. The service breakdown underneath tells you something more useful and harder to get anywhere else: where your audience actually listens.
Opening a link's numbers
- Go to My Website then Smart Links.
- Find the link you want.
- Click the chart icon on its row.
The page opens with the link's title at the top and its address underneath.
Choosing a time window
Four buttons sit above the numbers: Last 7 days, Last 30 days, Last 90 days, and All time. It opens on the last 30 days.
Everything below recalculates when you switch.
Match the window to the question
Launch week? Last 7 days. Is this release still pulling? Last 30. Which service does my audience use? All time, because that answer gets better the more data it has.
The four figures
Views
How many times the page was opened in the window. A fan who opens it twice counts twice, so treat this as reach rather than headcount.
Visitors
How many separate people opened it. This is your headcount. When views run far ahead of visitors, people are coming back, which usually means the link is pinned somewhere they keep passing.
Clicks out
How many taps on a streaming button. This is the number that matters most, because it is the fans who actually went to listen.
Click-through
Clicks out as a percentage of views. It answers one question: of the people who arrived, how many went on to listen?
A release page should do well here. Unlike a general landing page, everyone who opens it already wanted the music. If your click-through is low, the usual causes are a page asking too much before the buttons, or the wrong services at the top.
By service
Below the figures is the breakdown that makes a smart link worth having. Every service that got at least one tap is listed with a bar, its number of clicks, and its share of the total.
Over a few releases this becomes the most valuable number on the page. It tells you where your audience listens, which is worth far more when you plan the next release than any total:
- Put the top services first on your link pages. The first two buttons take most of the taps.
- Pitch to the platforms your fans use. A playlist push is worth more where your listeners already are.
- Watch it move. A service climbing across three releases is a trend worth acting on.
If nobody has clicked yet, this section says so rather than showing an empty chart.
When there are no numbers yet
A brand new link, or a window with no activity, shows zeros. Either widen the window, or get the link in front of people: put it in your bio, send it to your list, or run it in an ad.
Improving a page with what you see
A few patterns worth recognising:
- Plenty of views, few clicks out. Something is in the way. Check the page on a phone, trim any page actions down to one, and make sure the first button is the service your fans actually use.
- Few views, high click-through. The page is doing its job and not enough people are seeing it. Push the link harder rather than redesigning it.
- Views far above visitors. The same people keep coming back, which usually means the link is pinned in a bio. Worth keeping current.
- One service far ahead of everything else. Put it first, and stop spreading effort evenly across services nobody uses.
Related
- Tracking and pixels if you also want a release feeding an ad campaign.
- Editing and managing your links to reorder your services once you know which ones win.
- Website analytics for the wider picture across your whole site.