Creating a smart link

Creating a smart link starts with picking a template that fits the moment — a link-in-bio, a release page, a tour rundown — and then giving the page a title and a short web address. Once that is done, you land in the editor and can shape the page however you like.

You have two ways in. You can start from a template (recommended for most pages) or jump straight into creating a blank smart link from your library.

Start from a template

Templates give you a head start with a ready-made layout, colors, and example content you can replace.

1. In your dashboard, open Smart Links then Templates.
2. Browse the gallery of templates and click View Template on one you like.
3. Use the Desktop and Mobile toggles in the preview header to see how the page looks at each screen size.
4. When you find a template you want to use, click Create Smart Link in the top right of the preview.
5. Fill out the dialog (covered below) and click Create.

The template's content and styling become the starting point for your new page — you can change anything from there.

Start from your link library

If you already have a layout in mind, or you want a blank canvas, create the link directly from your library.

1. Open Smart Links then Links in your dashboard.
2. Click Create Smart Link in the top right (or in the empty state if this is your first one).
3. Fill out the dialog (covered below) and click Create.

Pages created this way start blank — you build them up from scratch in the editor.

Filling out the create dialog

Every new smart link asks for the same three things.

Title

The name of your page. This shows up in the browser tab, in social previews when you share the link, and on your dashboard list. Make it clear and descriptive — for example, "Spring Tour 2026" or "Listen to the new single."

The title needs to be at least eight characters long.

Description

A short blurb that fans see in social previews when your link is shared on platforms like Instagram, Facebook, or X. Keep it punchy — it has a 150-character limit and the dialog shows a live character count as you type.

Description is optional, but adding one makes your link look much better when it is shared.

Web address slug

The short, lowercase ending that becomes part of your link's full web address. For example, if you set the slug to spring-tour, your smart link's address will end in /l/spring-tour.

A few rules to know:

• Only lowercase letters, numbers, and hyphens are allowed.
• As you type, the editor cleans up your input automatically — spaces become hyphens, capital letters get lowercased, and stray symbols get stripped.
• Each slug must be unique within your account. If a slug is already taken, you will see an error when you try to create the link.

After you create the link

Once you click Create, the dialog closes and you are dropped back on the Links page where your new smart link appears at the top. From there you can:

• Click Edit to open the editor and customize the page.
• Click the copy icon to grab the full link address.
• Open the menu (three dots) for archive, view analytics, and unarchive options.

Head over to Editing your link page to learn how to fill out the page and make it your own.

Renaming or changing the slug later

Both the title and the slug can be updated later from the editor. Be careful with the slug though — if your link is already out in the world (in your bio, on flyers, in past emails), changing the slug breaks every old reference. Once a link is live and shared, the safest move is to leave its slug alone.

Archiving a smart link

If a campaign wraps up and you no longer want a smart link active, you can archive it instead of deleting it.

1. Go to Smart Links then Links.
2. Find the link in your library and open the menu (three dots) on its card.
3. Click Archive.

Archived links stop showing in your default library view but are kept on file. To find them again, open the Filters panel and switch the status to Archived. From there you can Unarchive any link to bring it back.