Managing Campaigns

Once you have created a campaign, the campaigns list is your home base. From here you can find anything you have ever run, filter it, open it, and act on it: publish, pause, resume, edit, refresh the numbers, or archive.

The campaigns list

Go to Ads then Campaigns to see every campaign across all your connected ad accounts.

Each row shows:

• Name, what you called it.
• Status, a badge. See the ads overview for what each one means.
• Objective, the goal you picked.
• Budget, the amount and whether it is daily or lifetime.
• Account, the connected ad account it runs on.
• Created, when you first saved it.

Click any row to open the campaign.

Searching and filtering

• Type into Search campaigns and press Enter to filter by name.
• Use the status dropdown to narrow to Draft, Active, Paused, Completed or Error, or back to All.

Both controls are reflected in the page address, so a filtered view can be bookmarked or shared with a teammate.

If nothing matches, or you have not created anything yet, the page shows a short message and a Create Campaign button.

The campaign page

The header carries the campaign name, its status badge, and a line with the goal, the budget and the ad account. The buttons in the top right change with the status:

• Sync now is always there, whatever the status.
• Edit and Publish appear on a draft. After a failed attempt, Publish reads Retry publish.
• Pause appears on an active campaign.
• Resume appears on a paused one.
• Archive appears on anything not already archived.

Below the header you get the metric cards, the Ad sets and ads panel once the campaign is live (see ad sets and creatives), a Daily Performance table once there is data, and a Campaign Details card with the created and published dates, the run window, the currency and the sync status.

Publishing a draft

1. Open the draft from the campaigns list.
2. Click Publish.
3. The button reads Publishing while it goes up.
4. A confirmation appears and the campaign becomes Active.

Publishing is also the completeness check. If a field the network requires is empty, or the copy is over that network's character limit, or the goal needs tracking the ad account does not have, publishing is refused and the message names the problem. The campaign stays a Draft, so fix it and publish again.

If publishing fails

A red card appears at the top of the campaign saying it could not be published, with the reason. The campaign is still a draft and nothing has been spent. Click Edit, fix what the message points at, and use Retry publish.

A different red card says the campaign is live on the ad network but TribeNest holds no link to it. That one matters: the campaign may be spending, and it cannot be paused or measured from this screen. Go to the ad network's own ads manager to stop it.

Refreshing the figures

Click Sync now on any campaign to pull the latest impressions, clicks, spend and conversions from the network. You will see either how many days of data came back, or a note that the network has not reported anything for this campaign yet.

A few things worth knowing:

• The figures on the page are the ones from the last sync, so click Sync now when you want them current.
• It works on paused, completed and archived campaigns too. The last day of a run is often the one a network revises last.
• Networks report on their own schedule, so a campaign published minutes ago will legitimately have nothing to show.

Editing a campaign

You can edit a campaign while it is a Draft, and also one whose publish failed. Once it is live the campaign itself is locked, and changes happen through its ad sets and ads instead.

1. Open the campaign and click Edit.
2. Change the Campaign Name, the Budget Type and Budget Amount (USD), and the Start Date and End Date.
3. Under Audience, adjust the whole audience: ages, countries, cities and regions, interests, your custom audience, and whether the network may widen it.
4. Under Creative, change the Headline, Body Text, Destination URL and Call to Action, and upload or replace the Image and Video.
5. Click Save Changes, or Cancel to drop what you typed.

If you land on the edit form for a campaign that has already gone live, it tells you so and offers a button back to the campaign.

Pausing and resuming

Pausing stops the network from spending any more, and keeps the campaign, its settings and its history exactly as they are.

1. Open an Active campaign.
2. Click Pause.
3. The status moves to Paused.

To switch it back on, click Resume on the paused campaign. It picks up where it left off rather than starting over as a new campaign would.

Archiving a campaign

Archiving closes a campaign out and takes it off your working list.

1. Open the campaign.
2. Click Archive.
3. You are returned to the campaigns list.

What archiving does:

• Stops the campaign on the network if it was still running.
• Takes it out of your default view. It is still there if you go looking for it.
• Keeps all the performance history so you can refer back.

If the network could not be reached, the campaign is still archived here and the reason is recorded on the campaign, so you know to check it on the network.

Use Archive when a run is genuinely over. Use Pause when you might want it back.

Reading the numbers

• CTR is the health check. A low click-through rate usually means the audience or the creative is off. Change the image or the headline before you raise the budget.
• CPC tells you efficiency. A high cost per click on a small audience usually means you are bidding against too many other advertisers. Widen the countries or loosen the interests.
• Conversions only appear if the ad account has conversion tracking set up. Plenty of clicks and zero conversions is normally a tracking gap rather than an audience that did not buy.
• Compare like with like. A campaign that has run three days and one that has run three weeks are not comparable, whatever the totals say.

Common problems

The campaign will not publish. Read the red card. It names the field, the limit or the missing setup.

The figures are all zero. Click Sync now. If the network still reports nothing and the campaign has been live for a day, check the Ad sets and ads panel for a rejected ad.

The campaign is active but nothing is happening. Open the Ad sets and ads panel. An ad rejected by the network sits inside an otherwise healthy campaign and shows to nobody.

Where to go next

• Tune the creatives inside a live campaign with ad sets and creatives.
• Start something new from creating a campaign.
• Need another ad account? See connecting an ad account.
• Ask Mira how your campaigns are trending and what to try next.
• Track spend against revenue in income.