Managing Campaigns

Once you've created a campaign, the campaigns list is your home base. From here you can find any campaign you've ever run, filter by status, search by name, open the detail view, and act on a campaign — publish it, pause it, edit it, or archive it.

This page covers the full lifecycle.

The campaigns list

Go to Ads then Campaigns to see every campaign across all your connected ad accounts.

For each campaign the list shows:

• Name — the name you gave it.
• Status — a badge showing Draft, Pending Review, Active, Paused, Completed, Error, or Archived. See the ads overview for what each status means.
• Objective — the goal you picked (Traffic, Awareness, Engagement, Leads, or Sales).
• Budget — the budget amount and whether it's daily or lifetime.
• Account — which connected Meta ad account it belongs to.
• Created — when you first saved it.

Click any row to open the campaign detail view.

Searching and filtering

Above the list:

• Search — type into the Search campaigns… box and press Enter to filter by name.
• Status — use the dropdown to narrow by All, Draft, Active, Paused, Completed, or Error.

Both controls update the URL so you can share or bookmark a filtered view.

Empty state

If you haven't created anything yet — or your filters returned nothing — the page shows a friendly message. From here you can clear your search or click Create Campaign to start a new one.

The campaign detail view

Open any campaign by clicking it in the list. The top of the page shows the campaign name, its status badge, and a one-line summary with the objective, the budget, and the ad account.

The action buttons in the top right change based on status:

• Draft — you'll see Edit and Publish.
• Active — you'll see Pause.
• Anything except Archived — you'll see Archive.

Below the header you'll find:

• Sync Error card (if any) — a red banner showing the last sync error from Meta.
• Metric cards — Impressions, Clicks, CTR, Spend, CPC, and Conversions (covered in the ads overview).
• Daily Performance table — once data is flowing, a per-day breakdown of impressions, clicks, CTR, spend, CPC, and conversions.
• Campaign Details — created date, published date, start and end dates, currency, and the current sync status with Meta.

Publishing a draft

Drafts are not live. To take one live:

1. Open the draft from the campaigns list.
2. Click Publish in the top right.
3. The button shows Publishing… while TribeNest sends the campaign to Meta.
4. You'll see a success toast when it goes through.

What happens behind the scenes:

• Meta receives the campaign and runs it through its own review process.
• The status moves to Pending Review while Meta reviews it (this can take minutes to a day).
• Once approved by Meta, status becomes Active and your budget starts being spent.
• If something goes wrong (bad creative, policy issue, account problem), status becomes Error and the Sync Error banner explains what's wrong.

Editing a campaign

You can only edit campaigns while they are Draft. Once a campaign has been published, the editable fields are locked.

To edit a draft:

1. Open the campaign.
2. Click Edit in the top right.
3. The edit form lets you change:
   • Campaign Name
   • Budget Type (Daily or Lifetime) and Budget Amount (USD)
   • Start Date and End Date
   • Headline, Body Text, Destination URL, Call to Action under the Creative section.
4. Click Save Changes at the bottom. Cancel discards anything you typed and goes back to the campaign view.

If you click Edit on a non-draft campaign, you'll see a message saying only drafts can be edited, with a button to go back.

Pausing and resuming

Pausing stops Meta from spending more budget without losing any of the campaign's data, history, or settings.

1. Open an Active campaign.
2. Click Pause in the top right.
3. The status moves to Paused, the spend stops, and the page reflects the new state.

To resume a paused campaign, publish it again from the detail view.

Archiving a campaign

Archiving closes out a campaign for good and removes it from your default views.

1. Open the campaign.
2. Click Archive in the top right.
3. Confirm. The status becomes Archived and you're returned to the campaigns list.

What archiving does:

• Stops the campaign on Meta if it was still running.
• Hides it from the default campaigns list (it stays visible if you filter for it).
• Keeps all historical performance data so you can refer back to it later.

Use Archive when a campaign is truly done — a tour run is over, a release window has closed, the promo wasn't working. Use Pause when you might want it back.

Reading the metrics

The metric cards and daily performance table sync from Meta. A few things to know:

• Sync timing — TribeNest pulls fresh insights from Meta on a schedule, so the numbers may lag the live values inside Meta itself by up to a few hours.
• CTR is the health-check metric — a low click-through rate usually means the audience or the creative is off. Try a different image or headline before raising the budget.
• CPC tells you efficiency — a high cost per click on a small audience means you're competing with too many other advertisers. Broaden the audience or refine the targeting.
• Conversions only count if you set up a conversion event in Meta — if you see zero conversions but lots of clicks, check your Meta Pixel setup.

Handling errors

If a campaign shows an Error status, open it. The red Sync Error card at the top will explain what Meta returned. Common causes:

• The connected ad account's billing is paused on Meta's side.
• The Facebook Page tied to the ad isn't accessible (admin removed, page deleted).
• The image URL or destination URL fails Meta's automated checks.
• The budget is below Meta's minimum for your currency.

Fix the underlying issue (usually inside Meta), then try Publish again from a duplicated draft.

Where to go next

• Need to connect another ad account first? See connecting an ad account.
• Want to start fresh? Head to creating a campaign.
• Want a copilot to summarize how your campaigns are doing or suggest the next move? See Mira.
• Tracking ad spend against revenue → income.
• Back to the ads overview.